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Glossary |
| Ad Clicks |
Action from a user clicking on an advertisement to get more information. |
| Ad Views |
Display of an advertisement on the HTML page a user is viewing. |
| Authentication |
Technique by which access to Internet or Intranet resources requires the user to identify himself or herself using a name and password. |
| Bandwidth |
Measure (in kilobytes of data transferred) of the traffic on the site. |
| Browser |
A program used to locate and view HTML documents (Netscape, Mosaic, Microsoft Explorer, for example.) |
| Click through rate |
Percentage of users who click on a viewed advertisement. This is a good indication of the effectiveness of this ad. |
| Client |
The browser (see above) used by a visitor to a Web site. |
| Client Errors |
An error occurring due to an invalid request by the visitor's browser. Client errors are in the 400-range. See "Return Code" definition. |
| Company Database |
The database installed and used by WebTrends to look up the company name, city, state and country corresponding to a specific domain name. |
| Domain Name |
The text name corresponding to the numeric IP address of a computer on the Internet (i.e., www.webtrends.com). |
| Domain Name Lookup |
The process of converting a numeric IP address into a text name (for example, 204.245.240.194 is converted to www.webternds.com). |
| Forms |
An HTML page which passes variables back to the server. These pages are used to gather information from users. |
| FTP |
File Transfer Protocol is a standard method of sending files between computers over the Internet. |
| GIF |
Graphics Interchange Format is an image file format commonly used in HTML documents. |
| Hit |
An action on the Web site, such as when a user views a page or downloads a file. |
| Home Page |
The main page of a Web site. The home page provides visitors with an overview and links to the rest of the site. It often contains or links to a Table of contents for the site. |
| Home Page URL |
The local path or Internet URL to the default page of the Web site for which WebTrends reports will be generated. |
| HTML |
Hyper Text Markup Language is used to write documents for the World Wide Web to specify hypertext links between related objects and documents. |
| HTTP |
Hyper Text Transfer Protocol is a standard method of transferring data between a Web server and a Web browser. |
| IP Address |
Internet Protocol address identifying a computer connected to the Internet. |
| JPEG |
Joint Photographic Expert Group is a method of storing an image in digital format. |
| Page Impressions |
Hit to HTML pages only (access to non-HTML documents are not counted). |
| Platform |
The operating system (i.e. Windows 95, Windows NT, etc.) used by a visitor to your Web site. |
| Protocol |
An established method of exchanging data over the Internet. |
| Referrer |
URL of an HTML page that refers to your Web site. |
| Return Code |
The return status of the request which specifies whether the transfer was successful and why.
- Possible "Success" codes are:
- 200 = Success: OK
- 201 = Success: Created
- 202 = Success: Accepted
- 203 = Success: Partial Information
- 204 = Success: No Response
- 300 = Success: Redirected
- 301 = Success: Moved
- 302 = Success: Found
- 303 = Success: New Method
- 304 = Success: Not Modified
- Possible "Failed" codes are:
- 400 = Failed: Bad Request
- 401 = Failed: Unauthorized
- 402 = Failed: Payment Required
- 403 = Failed: Forbidden
- 404 = Failed: Not Found
- 500 = Failed: Internal Error
- 501 = Failed: Not Implemented
- 502 = Failed: Overloaded Temporarily
- 503 = Failed: Gateway Timeout
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| Scripts |
An HTML page which passes variables back to the server. |
| Search Engines |
A databased website containing information which can be used to find sites of interest. |
| Server (Web) |
A computer that hosts information available to anyone accessing the Internet. Activity on a Web server is recorder in a log file. |
| Server Errors |
An error occurring at the server. Server errors are in the 500-range. See "Return Code" definition. |
| Site (Web) |
A location on the Internet containing HTML documents that visitors can view using a browser. |
| Spiders |
An automated program which searches the internet. |
| Suffix (Domain Name) |
The three digit suffix of a domain can be used to identify the type of organization.
- Possible "Suffixes" are:
- .com = Commercial
- .edu = Educational
- .int = International
- .gov = Government
- .mil = Military
- .net = Network
- .org = Organization
|
| URL |
Universal Resource Locator is a means of identifying an exact location on the Internet. For example, http://www.webtrends.com/html/info/default.htm is the URL which defines the use of HTTP to access the Web page Default.htm in the /html/info/ directory on the WebTrends Corporation Web site). As the previous example shows, a URL is comprised of four parts: Protocol Type (HTTP), Machine Name (webtrends.com), Directory Path (/html/info/), and File Name (default.htm). |
| User Address |
The domain name or IP address for the remote user. |
| User Agent |
The fields in an extended Web server log file indicating the browser and the platform used by a visitor. |
| User Session |
A session of activity (all hits) for one visitor to a Web site. A unique user is determined by the IP address or domain name. By default, a user session is terminated when a user falls inactive for more than 30 minutes. |
| World Wide Web (WWW, the Web, W3) |
The Web is a hypertext-based, distributed system developed to provide Internet users an easy, intuitive means of accessing information. |
